A way of seeing the world.
Born in Tunisia. Made for everywhere.
No rules about who should wear what. Just people choosing what feels right.
— We don't create collections. We create stories to wear. —
THE PEOPLE OF DRUGSTORE94
Drugstore 94 is not about models. It is about people. Different ages, different cultures, different stories. What brings them together is the freedom to wear what feels true.
THE EDIT
A permanent collection. Each piece comes in one unique variant. No seasons. No deadlines. New pieces are added when they are ready, never because the calendar says so.
CATALOG
Every detail matters — materials, textures, embroidery, ceramics and silver, all shown exactly as they are. Clothing comes in relaxed, contemporary volumes with a naturally oversized attitude.
— THE STORY —
ABOUT DRUGSTORE94
Drugstore 94 is an Italian company with its creative heart in Tunisia. Born from the vision of Mister Deep and developed together with Italian expertise, every piece is designed and produced in Tunisia, where craftsmanship, culture and everyday life shape everything we create.
READ THE FULL STORY— WHAT WE BELIEVE —
OUR DNA
Made in Tunisia
Every piece is made in selected workshops in Tunisia, working with skilled local artisans and makers.
Hand-finished
Craftsmanship meets careful hand-finishing. Each piece carries the mark of its maker and a careful quality process.
Seasonless & Genderless
No seasons. No gender. Every piece is designed for men and women alike, designed to be worn beyond seasons and trends.
Built to last
Made with care. Made to be worn. Made to stay. Because good things should grow older, not obsolete.
— Questions & Answers —
FAQ
Everything you need to know about Drugstore 94 — the brand, the people, the products and how we work.
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Drugstore 94 is an Italian company, with its roots and production in Tunisia. Our Tunisian platform connects the workshops, the makers and the different skills behind the collection. Seasonless. Ageless. Genderless.
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Mister Deep (Slim Dhib) is where the story began. A young Tunisian with a small local drugstore called 94 and a simple dream: to stay in his country and create things that could travel far beyond it. That dream became Drugstore 94.
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Drugstore 94 operates between Italy and Tunisia, through DRUGSTORE94 Srls in Italy and DRUGSTORE94 Sarl in Tunisia. Our Italian–Tunisian team works across product development, production and quality, combining Italian experience with Tunisian craftsmanship and manufacturing.
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Our products are made in Tunisia in selected local workshops. We work closely with the people who make them, following development, materials, workmanship and quality throughout the production process.
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No. Drugstore 94 is built around a permanent, evolving collection. We add new pieces when we believe they belong — not because the fashion calendar tells us to.
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For both — and for anyone who chooses them. We don't design around gender or age. Proportions, fit and character matter more to us than labels.
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Many of our pieces involve handwork, traditional techniques or handmade details. This is especially visible in our ceramics, jewellery, embroidery and finishing. Small differences are part of the process and make each piece personal.
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We choose materials according to the product and its purpose. Cotton, wool, leather, silver, ceramic and other materials are selected for their quality, character and purpose.
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Yes. Drugstore 94 is open to selected retailers, concept stores, buyers, showrooms and distribution partners internationally. For wholesale information, catalogues, prices and commercial conditions, please contact us directly.
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Wholesale conditions depend on the product and order. Production is generally planned after order confirmation, with agreed quantities, delivery times and payment conditions. Detailed commercial terms and price lists are available on request.
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Yes. Samples can be discussed directly with our commercial team according to product availability and the requirements of the project.
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Yes. Drugstore 94 is conceived as an international project and can arrange international shipments according to the destination and commercial terms agreed with the customer.
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Available in XS, S, M, L and XL. Designed with relaxed, contemporary volumes and an intentionally oversized fit.
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For wholesale, collaborations, press or general enquiries, please use the contact details provided on our website. We will be happy to hear from you.
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Yes, we use AI for some of our images and videos — but only to adjust the ambiance and atmosphere. We never alter the products themselves or create anything unreal. What you see is our real product.